The motto of the 2022 annual conference of the SGKM – Swiss Society for Communication and Media Studies – was “The visual and audiovisual turn in the age of screen media”. The conference took place on 22 April in Zurich. The host was the ZHdK – Zurich University of the Arts. Marianne Bahl, Visual Strategist from Copenhagen and Norbert Küpper, host and organiser of the European Newspaper Award, were keynote speakers. The examples from Norbert Küpper’s lecture are shown here.