A New Nation Brand for Australia

Australia has established a "Nation Brand Advisory Council" in summer 2018 to develop a new nation brand. The new trademark was presented in December 2019 and has not yet been officially introduced. Andrew Forrest, Chair of Australia's Nation…

Redesign of Lufthansa Corporate Identity

In February 2018, Lufthansa announced that it is revising its logo and corporate identity. I asked five designers for an opinion. They are specialists for logo development and corporate design from Denmark, Luxembourg, Brazil, Greece and the…