Beschreibung
This book aims at showing the extended potentials the printed newspaper has today to stand their ground with readers, and set themselves apart from other media. This book is based on research into reader behaviour. To this end, an eye-tracking camera is employed that documents behaviour when a newspaper is read. The results enable us to deduce what the reader-friendly newspaper should look like. The redesigning projects shown in this book are orientated on the research results documented at the end of this book. Norbert Küpper began specialising in newspaper and magazine design as far back as 1984. Since 1999 he has organised the European Newspaper Award, a European competition in the field of newspaper design and conception. He works mainly in Germany, but has also acted as adviser to newspapers in Poland, The Czech Republic, Slovakia, Austria, Switzerland, Italy and the United Arab Emirates.###SPLIT###
